Distinctive By Design
Partnering with Distinctive Chesterfields to build a complex e-commerce store.
THE CHALLENGE
We were tasked to redesign and redevelop the online store for Distinctive Chesterfields. The objective was to redevelop the website and set it up so that it could integrate with various third-party applications. The previous website had become outdated and was difficult to integrate with a CRM, and other various software packages.
THE INSIGHT
Although the purpose of this project was to focus on the development, we recommended making design tweaks to improve usability and help with conversions. We also thought that we could focus more on the craft aspect of their products – this is something the previous site didn’t really play on.
We suggested looking at messaging, the order process, various design challenges and the product landing pages.
Distinctive Chesterfields allow customers to pick a sofa design, choose the fabrics and customise additional extras.
Distinctive allows customers to receive swatches in the post, before they make an order. We simplified this process, by completely rethinking how the swatch section was presented. We also suggested taking the online experience further – with the use of clever email marketing and nudges to prompt customers, after they’d signed up for swatches.
We made sure we highlighted the key messages that Distinctive Chesterfields needed to say. Things like they sell worldwide, and the fact that they manufacture everything themselves.
distinctivechesterfields.com
The Results
“Having worked our way through a number of the bigger agencies over the past decade, and rarely being fully satisfied the final product was as exciting as the initial vision, when it came to the rebuild of our multi national, multi currency website- having spoken to several providers, we decided to go with Smith.
It’s a decision I am 100% happy with. Concept to fruition was clear, on time, and on budget- even with a few additions requested by me along the way. We also had a few issues no one could have foreseen- our new CRM system integrating via the site with other software for example. But Oli and his team made our problem his and brought the project home. Incidentally, having been so pleased with the performance of Smith. We have commissioned two further full website builds and numerous branding projects through them. Cannot recommend highly enough.”
Steve Laidlaw – Managing Director
Distinctive Chesterfields
LET’S TALK
ABOUT YOU
Email us on hello@smith.co.uk, give us a call on 01484 959614, or fill out the form below, and we’ll get back to you.
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