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legal
Four Offices, One Clear SEO Strategy
Law firm, West Yorkshire More clients finding the firm first on Google, across four offices.
A four-office law firm's website was working against itself. Pages competed for the same searches, and office pages outranked the service pages that actually win clients.
The Challenge
Years of piecemeal changes had left multiple pages targeting the same terms. Google couldn’t tell which page to show, so the firm’s most important services struggled to rank.
What We Did
We restructured the site so every service has one clear page to rank, and aligned the office pages and Google Business Profiles to support them. Google Ads backed up the most important services while the SEO work took hold.
31%
More core solicitor searches on Google's first page.
29 Of 30
Key services on page 1 for the main office, up from 20.
101 To 113
Tracked searches ranking on page 1.