A multi-office law firm was paying over £100 for every immigration enquiry from Google Ads, which made the channel hard to justify. We rebuilt the campaign so every pound worked harder.
Broad targeting and loose ad groups meant budget was being spent on searches that were never going to become clients. Each immigration lead cost more than £100.
We restructured the campaign around high-intent immigration searches, cut out wasted spend with tight negative keywords, and sharpened the ads and landing pages so more of the right people got in touch.
Reduction in cost per immigration lead.
Cost per immigration lead.
More than twice the enquiries for the same budget.